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What Are Google Business Profiles?
Google Business Profiles (GBP) used to be called Google My Business (GMB) listings.
A Google Business Profile is a free listings from Google which shows up on Google.com and Google Maps. If you’ve ever searched for a local business on Google, then you’ve seen one before.
Here’s an example of GBPs showing up on Google.com.
And here’s an example of GBPs showing up on Google Maps.
What Are Landing Pages?
A landing page is a page on your website that users will land on from different sources.
For example, if a user searches for “plumber in Tampa” and then clicks on your website result and lands on your page about “Plumbing Experts in Tampa”, that’s considered a landing page.
Google My Business Landing Pages
As I mentioned above, Google Business Profiles used to be called Google My Business listings. Some people to this day still search for “Google My Business” instead of “Google Business Profile” so I wanted to clarify that GMB and GBP are the same thing. When I talk about GBP landing pages below, they are also known as GMB landing pages.
GBP Landing Pages Impact GBP Rankings
When it comes to rankings GBPs, the page that you link to from your GBP listing can affect it’s rankings quite a bit.
We call these pages GBP landing pages because they are where users will land after clicking on the website link that is in your GBP listing.
For example, this is where you can link to your website from your Google Business Profile.
Types of GBP Landing Pages
In many cases, the home page should be linked to from GBP listings. However, there are times where linking to another type of page on your website makes more sense.
If you have multiple locations, it may be beneficial to link to your location pages from your GBP listings.
Or if you have practitioners, you may want to link to your practitioner pages from your GBP listings.
This can get complicated so here’s a chart that you may find useful. On the left is the type of GBP listing, and the X’s are types of pages you may want to link to from your GBP listings.
| GBP Listing Type | Home Page | Service Page | Location Page | Service-Area Page | Practitioner Page |
|---|---|---|---|---|---|
| Single Location Listing | X | X | |||
| Multi-Location Listing | X | X | X | ||
| Service-Area Listing | X | X | X | ||
| Practitioner Listing | X | X | X |
Service Pages
In most cases, linking to the home page is best. But there are times where linking to a service page may work better than linking to the home page.
You will need to experiment with this, but you can go into Google Search Console (GSC) or use SEO software to look for pages that are getting the most clicks or organic visits for your target keyword. Make sure to also use a target keyword that triggers the local pack to show up.
For example, if your target keyword is “lawn care service” you could look in GSC to see what pages have clicks for this keyword.
If the home pages has 10 clicks but the service page has 25 clicks, then you may want to link to the service page instead of the home page. But as I mentioned before, you’d have to try it out. If GBP rankings drop, you should revert back to linking to the home page.
Read our guide on what content to include on your service pages.
Location Pages
For multi-location GBP listings, sometimes linking to the location page will give your users a better experience.
For example, if I’m looking for Best Buy in Tampa, would I rather land on the home page, or the location page which will show me the address, hours, phone number, products and services related to this location, etc.?
Obviously, the location page would be what I’m looking for. But once again, test this out to see if linking to the home page helps GBP rankings vs linking to the location page.
Read our guide to see what content to include on your location pages.
Service-Area Pages
The same thing applies to service-areas businesses.
If I’m looking for a plumber that services my area, would I rather land on the home page, or the service-area page which will show me the information I’m looking for?
Read our guide on what content to include on your service-area pages.
Practitioner Pages
What is a practitioner in regards to Google listings?
An individual practitioner is a public-facing professional, typically with their own customer base. Doctors, dentists, lawyers, financial planners, and insurance or real estate agents are all individual practitioners. Business Profiles for practitioners may include title or degree certification (for example Dr., MD, JD, Esq., CFA).
– Google
If your business has practitioners, you may need pages for these individuals on your website.
You can link to practitioner pages from GBP practitioner listings or even service pages.
Here’s a visual representation of what I’m saying.
| Listing Type | GBP Category | Website Link from GBP: Service Pages | Website Link from GBP: Practitioner Pages |
|---|---|---|---|
| Law Firm | Law Firm, Lawyer | example.com | example.com |
| Lawyer #1 | Immigration Attorney | example.com/services/personal-injury/ | example.com/law-team/bob-smith/ |
| Lawyer #2 | Real Estate Attorney | example.com/services/real-estate/ | example.com/law-team/sarah-smith/ |
| Lawyer #3 | Tax Attorney | example.com/services/tax/ | example.com/law-team/john-mack/ |
Read our guide on what content to include on practitioner pages.
GBP Landing Page Content Experts
Creating GBP landing pages can be difficult if you’ve never done it before.
At CONTENTAMIGO, we create the following types of GBP landing pages:
If you need some GBP landing pages, place an order today!