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When it comes to ranking content, there are several on-page optimizations that can be made after writing the copy. I recommend optimizing the page title, meta description and H1.
Internal links are also important, but we will cover that in another article.
What Are Page Titles?
A page title (aka meta title) is the title of a web page that will be seen on search engines and browser tabs.
Users won’t see the page title on the web page itself since it lives in the code of the page. Here’s an example of how the code looks.
<head> <title>Page Title Goes Here</title> </head>
Page titles are highly keyword sensitive. If you don’t mention the target keyword in the page title, it may not perform well.
What Are Meta Descriptions?
A meta description is the description of a web page that will be seen on search engines.
Users won’t see the page title itself since it lives in the code of the page. Here’s an example of how the code looks.
<head> <meta name="description" content="This is where the meta description goes."> </head>
Meta descriptions are not keyword sensitive, but they can help increase CTR by getting users to click on the result on search engines.
What Are H1s?
An H1 is the first or main heading on a web page. This will not show up on search engine results but users can see the H1 on the page itself.
H1s are somewhat keyword sensitive. An H1 reinforces the topic mentioned in the page title.
How to Expedite the Process of Creating Page Titles, Meta Descriptions and H1s
Historically speaking, it has been a time consuming process to write a unique page title, meta description and H1 for each of the following page types:
- Service Pages
- Location Pages
- Service-Area Pages
That’s where my Google Sheets template comes in. You can enter the Company Name, Service Name, and Location Name in the purple cells. Then your page titles, meta descriptions and H1s will be automatically created for you!
Bulk Metadata Generator for Local SEO
Use this free Google Sheets template to create unique page titles, meta descriptions and H1s in bulk.
Local SEO Content Experts
At CONTENTAMIGO our focus is creating stellar local SEO content. If you need assistance finding the right keywords to target on a local level or need local SEO content created, we’d love to help. Just place an order!